Folding carton work coming through production plants today looks nothing like it did five years ago. Brand owners are proliferating SKUs at pace — limited editions, regional variants, promotional packaging, regulatory-driven changes. Pharmaceutical clients demand serialisation and track-and-trace; premium food and beverage brands want personalisation and seasonal launches that turn around in weeks, not months. Average run lengths are dropping, converters quote more jobs for fewer sheets, and every plate change or makeready hour erodes margin on work that is increasingly hard to produce conventionally.
Digital Inverts the Cost Model
Digital printing removes the plate and the makeready from the equation. Changeovers that took hours now take minutes. High-speed digital presses purpose-built for cartons now run in the range of 11,000 B1 sheets per hour, with 1200 dpi resolution and a colour gamut that meets brand-consistency standards. The old phrase 'good enough for digital' has lost its meaning — output is offset-equivalent, and the machine handles substrates from 0.2 mm paper to 2 mm microflute in a single workflow.


