Extended Producer Responsibility (EPR) regulations are reshaping the packaging landscape globally. For brands selling packaged goods, understanding and complying with EPR requirements is no longer optional — it's a legal and financial necessity.
What is EPR?
EPR is a policy approach that makes producers responsible for the entire lifecycle of their packaging — from design through end-of-life management. Under EPR laws, companies must pay fees based on the volume and recyclability of the packaging they place on the market. Less recyclable packaging incurs higher fees, creating a powerful financial incentive for sustainable design.