A sheet of paper does not come off the press with the pages in reading order. A book is printed on large sheets that carry many pages at once, and those pages are positioned so that when the sheet is folded and the folds are trimmed, the numbers run 1, 2, 3 down the block. The arrangement is called imposition, and it is one of the first things prepress settles before a plate is made.
Why the order changes
Print one page per sheet and the job is simple and slow. Fold the sheet into a signature and you can print 16, 32 or 64 pages on each side in a single pass. The pages are laid out on the flat in the positions they will occupy after folding, not in the order a reader sees. A 16-page signature, for example, stands for a sheet folded four times. Page 1 sits beside page 16, page 2 beside page 15, and so on, because each pair ends up facing each other once the sheet is folded and the folds are cut.






