India's print industry counts roughly 250,000 companies, and a figure aired during a PrintWeek-HP knowledge session this week puts its scale in perspective: total print demand of USD 3.7bn, with business-to-business spending accounting for 96.3% of it. Digital press installations alone reached 2,700 in the year to 2026.
The session's central question was not whether digital will replace offset, but what new business digital can create. The distinction matters. Offset presses running months at unchanging Pantone shades remain unbeatable at volume. What has changed is the volume itself. Brands want shorter runs, faster turnarounds, versioning and late-stage personalisation, and that demand makes offset's plates, make-ready time and waste look like an expensive habit rather than an efficient one.






