A sheet of labels looks like one flat printed page. Peel a sticker off it and only that sticker comes away, with the rest of the sheet still sitting neatly in place. That behaviour comes from a cutting method called kiss cutting, where the blade goes through the sticker and the glue but stops at the liner underneath.
Cutting depth is the whole trick
Kiss cutting uses a steel rule die bent into the shape of the label. The die is mounted on a cylinder or a flat bed and pressed against the printed sheet until the rule cuts the face material and the adhesive layer. The blade must stop before it reaches the liner. Too shallow and the sticker is still attached and tears when it is peeled. Too deep and the liner is scored or cut through, which lets the sheet fall apart on the press and defeats the purpose of a release liner.






